The Rainy Ladle Soup Mobile

The Rainy Ladle Soup Mobile is a project that required the creation of unique branding, logos, and assets. The Rainy Ladle Soup Mobile – located in Juneau, Alaska – serves the community by offering a large selection of soups at low prices to warm up consumers on colder days. They are rooted in three values: warmth, fresh, and service.

The color choices are rooted in the colors found around Juneau itself to be recognizable to the audience as well as comforting. The typography was chosen to bring a retro style to the branding that helps communicate the familiar community aspect that draws consumers in. Graphics and assets are all quite bold, tying in graphics with typography in a balanced and equal way.