San Jose Barracuda Brand Book
& Branding Guidelines

Throughout the off-season for the San Jose Barracuda, a new brand book is created to represent the upcoming season's new look, with branding assets, logo usage, typographic guidelines, and color palettes.

This brand book was designed for the 23-24 season to highlight a new style that was created and implemented throughout the year in the social graphics, advertisements, and in-game graphics. This book draws on the use of dark tones to replicate the concept for the 23-24 season, as well as utilizing ocean imagery and barracuda iconographic throughout to keep our oceanic theme as a team.